This article is a result of a chat i had with Amit Aggarwal an ex IITian who is the creator of 'mnemonic dictionary' Everyday you read in newspapers that "Someone from IIT (or IIM) rejected big placement offer to do abc" Some IITians are now authors of top selling novels { Chetan bhagat , Tushar raheja },many have started their own business,Some are rolling out projects like 'mnemonic dictionary' and 'vakow' and strangely some like Kaushalendra have even opted to sell vegetables. They are rejecting huge pay packages to start with something that may not be very promising but 'IIT this three letter tag can easily get you media attention even if you haven't started anything great and once you are able attract media half of the work is done soon you'll get people who are ready to invest in your dreams. But does that mean only IIT and IIM students think this way ? Well I won't agree to that, students in other institutions are also very cr